Business Essays Heineken Beer Market

Business Essays Heineken Beer Market Heineken Beer Market Executive Summary Chapter 1 analyze threats Heineken is facing and opportunities the company can get from the beer market by using two model PESTLE and Porter Five Forces. PESTLE describe what difficulties come from external environmental factors that the company is facing and Porter five force analyze the threats as well as opportunities of Heineken in suppliers, buyers, competitors, substitutes and new entrant. OT factors in SWOT analysis also use to define in chapter 1 for threats and opportunities of the company. Chapter 2 describes strengths and weaknesses in the company operation through the analysis of internal environment such as company resources, organizational structure and culture. The resources with include tangible, intangible, management capability and marketing which used to identify what the advantages Heineken are managing for the performance of their operation. SW in SWOT also use at the same time to analyze strongly what strengths and weaknesses Heineken is taking. Chapter 3 assesses how Heineken perform in term of effectiveness, efficiency and return to shareholders based on efficiency ratios and performance investment ratios. This assessment identifies the market share and market growth of company in the market. Chapter 4 finding the options those are available to the company and recommendation of the most appropriate ones for future strategic direction. Chapter 5 finding recommendations for structures, systems and policies which use to implement these strategies successfully. Chapter 6 the outline of my assessment of the usefulness of strategic management models for Heineken analysis. How PEST, Porter Five Force, SWOT, resource-based and financial analysis use to be described for my analysis successfully. Introduction Today beer is widely available and enjoyed in most countries and cultures around the world. Heineken is one of the largest companies in a global network of distributors and breweries. In addition, Heineken owns and manages one of the worlds leading portfolios of beer brands in terms of sales volume and profitability. Moreover, the company has been able to remain one of the worlds leading consumer and corporate brands for more than 130 years. It became Europes favorite beer brand successfully exported to every corner of the world. Chapter 1 Analysis of the external general PESTLE model Political Beer is a kind of drink that the government excises significantly because it contains alcohol which is addicted people. Therefore, this will affect Heineken Company in sale volume in the market. With internationalisation and globalisation, more and more brewers are hunting for new markets, governments on the other hand with and intention to gain maximum profit as well as get empathy on ethical grounds are imposing heavy taxes on liquor and beer imports. As a result, this fact will bring threat for Heineken. For example, recently drinking alcohol is prohibited on public transport in London. This hence will impact on the beer market because people want to enjoy their beer not only at home but also at public where they can have fun time with their friends. Economic Heineken has many operations in mature – mainly Western European and it is reported in Euros. Therefore, the currency fluctuations could create threat to the overall company results, especially relating to the US dollar. However, Heineken has a clear policy on hedging transactional exchange risks; this would postpone the impact on financial results. Nowadays, unemployment has risen due to recession in the market and this will result in more people will choose some cheaper alternative. As a result, Heineken with premium price will be impacted for that. This also brings threats for company in distribution aspect. Social culture Nowadays, beer is not only for men enjoy it but women also drink beer to enjoy its taste. Furthermore, life style of the new generation has become very fast and different, which result in lack of time in today life. Thus the consumption at bars is declining. This means that the beer market will be affected by this as well as Heineken Company, this will lead to go down in sale volume. Furthermore, demographic changes would influence the company a lot. For examples, in China where the population is going up rapidly and this combined with consumer having increasing amounts of leisure time. Therefore, these would lead to consumption of beer in China grew by 33.56% between 2000 and 2006. China now has overtaken the United State to become the largest national beer market in the world. As a result Heineken Company will have significant sale volume in this market. Technology Now it is hard to find a part of the company’s business that doesn’t use technology. Therefore, technology is developed will impact the company as well as beer industry. Information technology security upgraded has created opportunities for Heineken’s worldwide business operations, and connectivity in the company and with outside partners is increasing. For example, the recent advancement in the technology has opened huge markets for organizations to access world population without any barriers. This can be taken as a chance to reach out to almost every location on the globe. Hence Heineken will open their market in many locations in the world. Porter’s five forces model The bargaining power of suppliers The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer. In the past, Heineken kept only 33% its stake in Heye Glas in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heineken has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heineken also mentioned that competition for agricultural products from the biofuels industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heineken is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heineken is high. This will make Heineken considering to create innovation or uniqueness into their product that can sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customer’s taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heineken Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heineken has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since the beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heineken tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Chapter 2 Internal analysis of the company Analysis the resources Tangible: Since Heineken know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heineken have four breweries in Russia, all those use KHS Till plant technology. This equipment at Heineken’s packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heineken; this would bring strength to company expansion. Hence Heineken Company can stretch their production internationally and add more money for company. Management capability: Heineken implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heineken. The model takes Heineken company ambitions and values as a starting point and translates these into the leadership behavior required from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heineken. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups of males in public houses having an enjoyable night out. In the other hand, Heineken managed to differentiate its beer by using a series of advertisements employing humour and the caption Heineken refreshed the parts other beers can not reach. Organizational structure In 2005 Heineken announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heineken has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Heineken’s long term ambitions. Culture Heineken is proud of they are one of the world’s great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the company. Heineken based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heineken make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heineken and their reputation. As a result, these values define Heineken corporate culture and working methods which help company to do the business successfully. Chapter 3 Evaluation of the company’s financial performance 2005 2006 2007 Return on investment (ROI) 14% 20% 12% Return on equity (ROE) 21.1% 27.0% 15.5% Net profit margin 7.05% 11.02% 7.72% Dividend payout ratio 25.8% 24.3% 42.5% Earnings per share 1.71 1.90 2.29 Return on investment of Heineken changed from 2005 to 2007. In 2006 return on investment have a significant improvement compared to 2005. The increasing of ROI show the efficiency which Heineken got profit from its technology investment. The reason for increasing ROI is that the company deployed Windows Mobile 5.0 in 2006 and has experienced significant business benefits. Company has improves account development by offering its sales representatives instant access to pricing, promotions, availability and accounts receivable data. Window mobile led to an average sales increase after deployment. The return on equity of Heineken rose 5.9% in 2006 then declined 11.5% in 2007.The reason for going up return on equity is net profit increasing. In 2005 Heineken’s net profit is â‚ ¬761 millions and it was increasing to â‚ ¬1211 millions in 2006.The rising of return on equity shows that the company have used money from shareholders effectively in manufacturing. However, declining return on equity indicated that the Heineken beer was getting more expensive to produce because the prices of raw materials and packaging have raised significantly, transportation, energy and pressure on labor costs were also expected in the beer market. In 2006 net profit margin of Heineken increased so much compared with 2005 and 2007. 11.02 % show that the company got more profit from their sale. In that year, the distribution of Heineken went up with 111.9 hectoliters in consolidated beer volumes. Furthermore, the company achieved the best annual growth rate for Heineken premium brand for many years with growth of 11.8 %. With these reason Heineken achieved their performance effectively. From the table above we can see dividend pay out ratio decrease 1.5% in 2006 and then increase so much 18.2 % in 2007.The reason of increasing is that Heineken  has been changing its dividend pay-out policy at the end of 2006. This means that it would up the amount paid to shareholders from 20-25% of net profit before exceptional items and amortization to between 30% and 35%. These proposals support Heinekens intention to preserve its independence, to maintain a healthy financial structure in order to grow the business both organically and through acquisition. Earning per share of Heineken increased from 2005 to 2007. These figures above show the company has maintenance revenue. Distributions of company increase every year so that Heineken could earn from 1 share which investors have invested. Moreover, increasing company market share by earning per share will indicate that the profit getting from every dollar invested can satisfy both Heinekens’ stakeholders and shareholder. Chapter 4 Recommendations on strategic options 4.1. To face with the alcohol pressure in the market, Heineken have the strategy to produce and sell beer in the ways that have a positive impact on society at large. With this strategy, Heineken promotes awareness of the advantages and disadvantages of alcohol, this also encourage informed consumers to be accountable for their own actions. For example, in 2006 the launching of the â€Å"Enjoy Heineken Responsibly† program was finalized. Therefore nowadays company is becoming more and more engaged to promote responsible consumption in partnership with consumers. By using this strategy as purpose the company does not want beer consumers to condone in any way the abuse of alcohol, particularly Heineken Brand. As a result this will lead to the Company get positive aspect for their production in the society. I strongly recommend Heineken should use this strategy. 4.2. For solving the problem with currency risks as the global market is unstable in exchange money, Heineken have a strategy on hedging transactional exchange risks which postpones the impact on company finance result. After deduction of dollar-denominated costs, a net cash inflow in US dollars remains. This cash flow is hedged in advance mostly by means of forward contracts. This reduces the volatility of export results and the â‚ ¬ cash flows due to short-term fluctuations in the value of the US dollar against the Euro. Transactions are entered into with a limited number of counterparties. I don’t recommend that the company use this strategy because the global market is unpredictable. 4.3. To intensify the international marketing Heineken have sponsored for a lot of entertainments activities in the world. This strategy would bring the biggest strengths for Heineken brand name. For example, company is a major sponsor of tennis champion such as Wimbledon, the US Open, Australia Open and the Shanghai Open. Moreover, the music plan adopted also remains a key sponsorship area for Heineken. For example, in Singapore has been successful that it is now used in other markets such as Malaysia and Thailand. Following with these marketing strategies on advertisement, the good thing company would show that Heineken always attend to social activities that mean they are not only bring enjoyable but also bring responsible to people around the world. I recommend Heineken should continue to pursue this strategy. 4.4. For adapting with development of technology, Heineken has a strict information technology (IT) security strategy to ensure confidentiality, integrity and availability of information and data. Furthermore, supporting and monitoring activities towards operating IT are being strengthened for the company. Moreover, IT contingency measures with regard to the partly outsourced IT shared service centre. The benefit of this strategy on IT would help Heineken to connect with so many operations around the world. I recommend company use this strategy. 4.5. By using brand strategy Heineken has built a strong portfolio that combines the power of local and international brands. Furthermore, the consistent growth of brand requires solid creative brand management which Heineken coordinate centrally. Company has developed and adopted brand strategy to get strengthening in the market share where there are lots of other brewers there. I recommend Heineken use this strategy. 4.6. To sustain with strong position in the beer market, Heineken have adapted competitive strategy in its management. By offering competitively priced and quality products, Heineken want to give consumers the premium product with reasonable price compare with other brewers. The management of company recognizes that to maintain Heineken’s sales, they need to focus on what consumer needs. In addition to look at the strengths and weaknesses of the competitor in the key business segments, competitive strategy would bring advantages for Heineken to compete with it’s competitor for attracting customers. Chapter 5 Recommendations on the most feasible strategic options 5.1. Responsibility is a heart of alcohol policy. Based on the alcohol policy adopted Heineken want to stress that their operations need to sustain dialogue with government and health organizations. The objectives of policy are to prevent misuse and abuse of alcohol. Furthermore, they want to ensure that responsible consumption of beer is socially acceptable. In addition to help Heineken be a truly sustainable business. With this alcohol policy would implement for succeed of strategy. 5.2. As consumer needs and tastes vary, Heineken must decide how much to adapt marketing strategy to local needs using a variance of standardized marketing mix adapted marketing mix, owing to the strong brand preferences loyalties that exist among the beer drinkers. Also, Heineken need to prioritize between global integration versus national responsiveness evident from decreasing sales in Holland, Rest of Europe, and Africa. Besides that the beer market is also attractive in terms of size and future growth, this approach would help the company differentiate Heineken beer with premium price compared with other beer brewer. 5.3. Data synchronization provider system can manage data behind the firewall while benefiting from one point of access to the Global Data Synchronization Network. This system would help to minimal disruption to Heinekens day-to-day operations. This integration is the first in a series of initiatives that Heineken International has been planning to accelerate its data synchronization activities through one central connection point. As a result, this system would implement highly for technology strategy to the company. 5.4. Using the branding policy the company has built brand recognition for long-term to differentiate the brand Heineken and be sure to add value to the product in order to get the brand loyalty. The brand policy also stresses for maintenance of beer quality or creates benefits for society and culture, and also provides an emotion to its consumers. This policy would add more value for Heineken Company in successful way. 5.5. Heineken has in place a strong competition compliance policy across the entire business and has a comprehensive code of business conduct for all employees. Furthermore, Heineken believes in the principle of fair competition. It will keep in place policies and programmes aimed at giving guidance to employees to ensure that they understand competition laws and act in compliance with them. Chapter 6 The assessment of the usefulness of strategic management models 6.1. To me, I find that the PEST analysis is a useful business measurement tool. It’s looking at external factors to the organization. Following the factors of the analysis, I can see the big picture of Heineken’s environment in which they are operating and the opportunities and threats that lie within it. By analyzing factors of PEST model I can understand the Heineken external environment and how the environment affects business performance of the company. 6.2. For me, I find that The Porter’s five forces tool is a simple but powerful tool for understanding where power lies in a business situation. This model is useful because it helps me understand both the threats of Heineken current competitive position and the strength of a position company are looking to move into. Furthermore, understanding the nature of Heineken competitive environment by using Porter’s five forces model, I can analyze what are crucially important for company to build long-term business strategy and sustain competitive advantages in the market. 6.3. SWOT analysis is a powerful model for me to understand Heineken strengths, weaknesses, opportunities and threats that company face. This model helps me to assess what Heineken can and can not do as well as its potential opportunities and threats. Therefore, I can know what may assist the firm in accomplishing Heineken’s objectives and obstacles. Moreover, the model is also useful in the way that it gives me the overall performance of Heineken. Hence I can analyze where the place the company get their position. 6.4. Resource-based theory is useful to me in the analysis of internal factors of Heineken following these reasons. Firstly, I can find the factors that deliver sustainable competitive for the company like branding. Secondly, the physical resources can give me a look about the efficient operation of Heineken in new technology they adopted. Thirdly, by understanding resource-based I can recognize that the way company has the dominant position in the beer market compare with other breweries. 6.5. Financial analysis method is useful for me to understand the measurement of performance of Heineken. Based on the ratio formula I can see how effectiveness and how the financial risk company was doing. Moreover, looking at the numbers which company has represented on the financial statement, I can know the market share that Heineken has positioned in the market place and the market growth company has developed. As a result of calculating for financial analysis for every year I can find how the company has operated in the effectiveness way. Conclusion I think that with all analysis include external and internal environments, company performance and all the strategy and policies Heineken adopted will help company to step more successful in the future. Although Heineken now have some troubles in production or distributions but the top management are considering creating flexible way to overcome them and then Heineken Company will keep their position is that one of the most largest brewers in the world. Appendix Key financial ratios 2007 IFRS 2006 IFRS 2005 IFRS Net profit margin 7.72% 11.02% 7.05% Operating profit margin 12.0% 15.3% 11.6% EBIT margin 12.2% 15.5% 11.9% EPS 2.29 1.90 1.71 Operating cash flow per share 3.53 3.77 3.82 ROE 15.5% 27.0% 21.1% Equity/ borrowed capital 0.85 0.74 0.62 Interest coverage ratio 22.7 19.7 14.8 Net Debt/ EBITDA 0.8 0.7 1.3 Operating free cash flow/ net debt 0.39 0.59 0.43 Cash conversion rate

Customer Satisfaction on Milk Products Essay

â€Å"Marketing is a total system of business, an ongoing process of: 1. Discovering and translating consumer needs and desires into the products services (planning and producing the planned products). 2. Creating demand for this product and services through promotion and pricing. 3. Serving the consumer demand through planned and physical distribution with the help of marketing channels. 4. Expanding the market even in the place of keen competition. † â€Å"Marketing is the process associated with promotion for sale goods or services. It is considered a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. † The modern marketer is called upon to set the marketing objectives, develop the marketing plan, organize the, marketing function, implement the marketing plan or programme (Marketing mix) and control the marketing programme to ensure the accomplishment of the set marketing objectives. The marketing programme covers producer planning or merchandising, price, promotion and distribution. In short, modern marketing begins with the customer, not with production cost, sales, technological landmarks and it ends with the customer satisfaction and social well-being. Under the market- driven economy buyer or customer is the boss. Marketing has been viewed as an ongoing or dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers on the basis of reliable marketing anticipation. 1. Marketing is a matching process by which a process by which a producer provides a marketing mix that meets consumer demands of a target markets within the limits of society. The process is based on corporate goals and corporate capabilities. Marketing process brings together producers and consumers the two main participants in exchange. Each producer or seller has certain goals and capabilities in making and marketing his products. He uses marketing research as a tool to anticipate market demand. Then he provides a marketing mix in order to capitalize marketing opportunity. An exchange or a transaction takes when market offering is acceptable to the customer who is prepared to give something value I return against the product so bought. Objectives of Marketing: 1. Increase in sales volume 2. Increase in net profit 3. Growth of the enterprise Marketing environment The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firm’s marketing decision-making or planning and is subject of the marketing research. A firm’s marketing environment consists of two main areas, which are: a. Macro environment On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm’s macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology’s impact on its society and the business processes within the society. b. Micro environment A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firm’s micro environment typically spans: * Customers/consumers * Employees * Suppliers * The Media By contrast to the macro environment, an organization holds a greater degree of control over these factors. Market segmentation Market segmentation pertains to the division of a market of consumers into persons with similar needs and wants. As an example, if using Kellogg’s cereals in this instance, Frosties are marketed to children. Crunchy Nut Cornflakes are marketed to adults. Both goods aforementioned denote two products which are marketed to two distinct groups of persons, both with like needs, traits, and wants. The purpose for market segmentation is conducted for two main issues. First, segmentation allows a better allocation of a firm’s finite resources. A firm only possesses a certain amount of resources. Accordingly, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Furthermore the diversified tastes of the contemporary Western consumers can be served better. With more diversity in the tastes of modern consumers, firms are taking noting the benefit of servicing a multiplicity of new markets. Market segmentation can be defined in terms of the STP acronym, meaning Segment, Target and Position. Segment. Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Four commonly used criteria are used for segmentation, which include: * Geographical (e. g. country, region, city, town, etc. ) * Psychographic (i. e. personality traits or character traits which influence consumer behavior) * Demographic (e. g. age, gender, socio-economic class, etc. ) * Behavioral (e. g. brand loyalty, usage rate, etc. ) Target Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym, meaning Discernible, Accessible, Measurable and Profitable, are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below: * Discernable – How a segment can be differentiated from other segments. * Accessible – How a segment can be accessed via Marketing Communications produced by a firm. * Measurable – Can the segment be quantified and its size determined? * Profitable – Can a sufficient return on investment be attained from a segment’s servicing? The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: * Undifferentiated – Where a company produces a like product for all of a market segment. * Differentiated – In which a firm produced slight modifications of a product within a segment. * Niche – In which an organisation forges a product to satisfy a specialised target market. Marketing information system A marketing information system (MKIS) is an information system that is commonly used by marketing management to analyses and view information pertaining to marketing activities. As the label suggests, an MKIS is a computer-based information system therefore used to input, store, process and output marketing information. [12] An MKIS spans four subset components, which are detailed below: 1. Marketing intelligence system This sub-system stores information gathered from a firm’s marketing intelligence activities. Marketing intelligence consists of actions a firm would undertake within its own market or industry, geared towards information existing within its markets. This can be obtained via communication with suppliers, consumers or other bodies within a market. 2. Internal processes system The internal processes system catalogues all internal marketing processes within a firm. 3. Marketing research system This section of the overall system contains data from a firm’s marketing research activities. 4. Analytical system The analytical system is the only sub-system which does not store data or information. Its function is to analyze and process data from the other three systems, into reliable, timely and relevant information for the perusal and use of marketing management. Industry profile: In early 1940’s a farmer in Kaira district, as elsewhere in India, derived his income almost entirely from seasonal crops. The income from milk was paltry and could not be depended upon. The main buyers were milk traders of Polson Ltd. -a privately owned company that enjoyed monopoly for supply of milk from Kaira to the Government Milk Scheme Bombay. The system leads to exploitation of poor and illiterate farmers by the private traders. However, when the exploitation became intolerable, the farmers were frustrated. They collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a cooperative union, instated of supplying milk to private traders. Sardar Patel sent the farmer to Shri Morarji Dasai in order to gain his Co-operation and help. Shri Dasai held a meeting at ‘Samrkha’ village near Anand, on January 4, 1946. He advised the farmers to from a society for collection of the milk. These village societies would collect the milk themselves and also decided prices for that which would be profitable for them. The district union was also from to collect the milk from such village cooperative societies and to sell them. It was also resolved that the government should asked to buy milk from the union. However, the government did not seem to help farmer by any means. It gave the negative response by turning down the demand for the milk. To respond to this action of government, farmer of Kaira district went on a milk strike. For 15 days not a single drop of milk was sold to the traders. As a result the Bombay milk scheme was severely affected. The milk commissioner of Bombay then visited Anand to assess the situation. Finely he decided to fulfill the farmers demand. Thus their cooperative unions were forced at village and district level to collect and sell milk on a cooperative basis, without the intervention of government. Mr. Verghese Kurien had main interest in establishing union who was supported by Shri Tribhuvandas Patel who convinced farmers in forming the cooperative unions at the village level. ‘The Kaira District Co-operative Milk Producers’ Union’ was thus established in Anand and was registered formally under section 10 of Bombay Act VII of 1925 on December 14, 1946. Since then farmers are selling all the milk in Anand through cooperative union. In 1955 it was commonly decided the sell milk under the brand name ‘Amul’ At the initial stage only 250 liters of milk was collected every day. But with the growing awareness of the benefits of the co-operative-ness the collection of milk increased. Today Amul collect 50, 00,000 liters of milk every day. As the milk is perishable commodity it became difficult to preserve milk for a longer period. Besides when the milk was to be collected from the far places there was a fear of spoiling of milk. To overcome this problem the union thought to develop the chilling unit at various junctions, which would collect the milk and could chill so as preserve it a for a longer period. Thus, today Amul has more than 168 chilling centers in various villages. Milk is collected from almost 1097 societies. With the financial help from UNICEF, assistance from the government of NewZealand under the Colombo plan, of Rs. 50 million for factory to manufactory milk powder and butter. Dr. Rajendara Prasad, the president of India laid the foundation on November 50, 1954. Shri Pandit Jawaharlal Nehru, the prim minister of India declared it open at Amul dairy on November 20, 1955. KARANATAKA MILK FEDERATION Karnataka cooperative milk producers’ federation limited (KMF) is the apex body in Karnataka representing dairy farmers’ co-operatives. It is the second largest dairy co-operative amongst the dairy cooperatives in country. In south india it stands first in terms of procurement as well as sales. One of the core functions of the federation is marketing of milk and milk products. The brand â€Å" nandini† is the household name for pure and fresh milk and milk products. KMF has 13 mil unions throughout the state which procure milk from primary dairy cooperative societies (DCS) and distribute milk to the consumers in various towns/cities/rural markets in Karnataka. The first ever world bank funded dairy development program in the country started in Karnataka with the organization of village level dairy co-operative in 1974. The AMUL pattern of dairy co-operatives started functioning in Karnataka from 1974-75 with the financial assistance from world bank, operation flood II & III. The dairy co-operative were established under the ANAND pattern in a three tier structure with the village level dairy co-operative forming the base level, the district level milk unions at the middle level to take care of the procurement, processing and marketing of milk and the Karnataka milk federation as the apex body to co-operative the growth of the sector at state level. Cooperative of activities among the union and developing market for milk products is the responsibility of KMF, marketing milk in the respective jurisdiction is organized by the respective milk unions. Surplus/ deficit of liquid milk among the member milk unions is monitored by the federation. While the marketing of all the milk products is organized by KMF, both wit in and outside the state, all the milk and milk products are sold under a common brand name NANDINI. Company profile INTRODUCTION The Bangalore Milk Union Ltd. , (Bamul) was established during 1975 under Operation Flood II by keeping â€Å"Amul† as its Roll Model. At present Bamul has Bangalore Urban, Bangalore Rural & Ramanagaram Districts of Karnataka State as its area of operation for Milk Procurement and selling Milk in part of Bruhath Bangalore Mahanagara Palika (BBMP) area. Since its inception the Union is constantly striving further for dairy development and marketing activities in its milk shed area. OBJECTIVES * To organize Dairy Co-operative Societies at Village level and dissemination of information like good dairy animal husbandry and breeding practices & Clean Milk Production through Extension Services. * To provide assured market & remunerative price for the milk produced by the farmer members of the co-operative societies. * To provide technical input services like veterinary services, artificial insemination, supply of balanced cattle feed & Fodder seed materials etc., to milk producers. * To facilitate rural development by providing opportunities for self-employment at village level, thereby preventing migration to urban areas, introducing cash economy & opportunity for steady income. * To provide quality Milk and milk products to urban consumers at competitive prices. BACKGROUND On January 1st 1958 a pilot scheme to cater the Bangalore Milk Market, Department of Animal Husbandry, Government of Karnataka was started Milk processing facilities & Veterinary Hospitals at National Dairy Research Institute (NDRI). Later in 1962, The Bangalore Milk Supply Scheme came into existence as an independent body. With the great efforts by the then Hon’ble Minister for Revenue & Dairying, Government of Mysore Sri M V Krishnappa, A joint venture of UNICEF, Government of India & Government of Mysore was dedicated Bangalore Dairy to the people of Karnataka State on 23rd January 1965 by the then Hon’ble Prime Minister Late Sri Lal Bahadhur Shastriji. The Bangalore Dairy scattering over an area of 52 Acres of land, the Dairy had an initial capacity to process 50,000 liters of milk per day. Bangalore Dairy underwent a structural change in December 1975, handed over to Karnataka Dairy Development Corporation (KDDC). Rural Milk Scheme of Mysore, Hassan & Kudige Districts was started under Operation Flood-II and then transferred to Karnataka Milk Federation (KMF) in May 1984 as a successor of KDDC. To cater to the growing demand for milk by the consumers of Bangalore City, the capacity was increased to 1. 5 lakh liters per day under the Operation Flood-II during 1981 and later increased to 3. 5 lakh liters per day under Operation Flood-III during 1994. As per the policies of the National Dairy Development Board (NDDB), Bangalore Dairy was handed over to Bangalore Milk Union Ltd. , (Bamul) on 1st September 1988. The Union is capable of processing the entire milk procured, by timely implementation of several infrastructure projects like commissioning of New Mega Dairy state-of-the-art technology with a processing Capacity of 6. 0 Lakh liters per day, new chilling centers, renovation of product block etc. ,The milk shed area of Bamul comprises of 2611 revenue villages. As of now the Union has organized 1853 Dairy Co-operative Societies (DCS) in 2,245 villages, thereby covering 86 % of the total villages in these three districts. In these DCSs, there are 3,40,307 milk producer members. Among them 109834 members are women and 60,452 members belong to Schedule Caste and Schedule Tribes. The philosophy of this co-operative milk producers’ organisation is to eliminate middlemen and organise institutions owned and managed by milk producers, by employing professionals. Achieve economies of scale of rural milk producers by ensuring maximum returns and at the same time providing wholesome milk at reasonable price to urban consumers. Ultimately, the complex network of co-operative organisation should build a strong bridge between masses of rural producers and millions of urban consumers & achieve a socio-economic revolution in the village community. Bamul has been registered under MMPO by Central Registration Authority. Today, the Union has become the biggest Milk Co-operative Union in Southern India. Bamul has been certified for ISO 22000:2005 & ISO 9001-2000 for quality management and Food Safety Systems. In recognistion to these efforts and achievements, the National Productivity Council (NPC) of Government of India has conferred â€Å"Best Productivity Award† FIVE TIMES and â€Å"Energy Conservation Award† by Bureau of Energy Efficiency (BEE) to the Union. VISION, MISSION, OF THE UNION VISION â€Å" WISH TO GROW INTO A MODEL CO-OPERATIVE† bamul is biggest milk union in south india, fully owned and managed by milk producers of Bangalore rural and urban districts of Karnataka state. Since its incepection in 1975, union is constantly striving to further the dairy development and marketing activities in shed area. MISSION â€Å" USHERING RURAL PROSPERITY IN THE LIVES OF MEMBERS OF MILK PRODUCER† This co-operative milk producer’s orgation is to eliminate middlemen and organize institution owned by the milk producers themselves, by employing professionals, achieve economies of scale and to ensure maximum returns to the producers, at the milk producers, at the same time providing wholesome milk at reasonable price to urban consumers ultimately, the complex network of co-operative should build a strong bridge between masses of rural producers and millions of urban consumers and achieve a socio-economic revolution in the vicinity of the territory. MILESTONE: 2008 Commissioning of Channarayapatna Product Plant at a total cost of Rs. 72 Crores. * a) Launch of New products & new stunning packs (Sundae, Crazy Cone ice cream/Lite Skimmed Milk/ Cool Milcafe/Choco Milk Shake/Dairy Whitener) * b) Launch of Goodlife Slim in 1Ltr Brik. 2009 Gulbarga Dairy & Milk Marketing taking over by KMF 2009 Launch of Good Life variants in Cuttack,Orissa,Tiruchi(Tamilnadu) 2010 Peak Procurement of 41. 83 LKPD 2010 Starting of Procurement routes at N. R. Pura,Koppa Taluk(Chickmagalur District) 2010 Hosting of new KMF website wwww. kmfnandini. coop with online order facility. ORGANISATION STATUS The member producers and their Dairy Co-operative Societies (DCS) are the vital constituents of the Union and their progress is the judging yardstick on the efficiency of the Union’s operation. Hence the maximum importance has been given to their development. The Union is making intensive efforts over the years to organize DCSs in more and more villages of the three districts in the milk-shed area. Number of Functional DCS 1266 1301 1386 1433 1483 1547 1607 1657 1708 1761 1805 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000-01 2001- 02 2002- 03 2003- 04 2004- 05 2005-06 2006- 07 2007- 08 2008- 09 2009-10 2010- 11 Importance has been given to enroll more and more milk producers in the villages as members of these DCS’s. While enrolling these members, more emphasis is being accorded to enroll more number of women members and to organize more women managed DCSs under STEP (Support to Training and Employment Program for Women). It is heartening to note that there is an active participation of women/ weaker sections of the society in all the dairy development activities of the Union. They have become mainstay of all the developmental programs of the Union. This has resulted in the buildup of economical benefits to the most vulnerable sections of the rural mass. As on March 2011 in these DCS , there are 3,40,307 milk producer members are enrolled and out of which 1,09,834 are women and 44,202 members belong to Schedule caste and 16,250 members belongs to schedule Tribes. Total Milk Producers & Women Membership at DCS 185166 203831 275440 289095 297162 309597 321238 327176 325854 331544 340307 32827 38878 72220 81344 85849 91746 96653 99603 102842 105804 109834 0 50000 100000 150000 200000 250000 300000 350000 2000 -01 2001- 2002 2002- 03 2003- 04 2004- 05 2005- 06 2006- 07. 2007- 08 2008- 09 2009- 10 2010- 11 MILK PROCUREMENT The Milk produced by 92913 farmers at village level will be collected every day morning and Evening at DCS. Under Clean Milk Production programme, to maintain the freshness & quality of the milk 121 Bulk Milk Coolers covering 373 DCS of Total Capacity 1,59,000 Lts were installed at DCS level. During the year the Unions daily average milk procurement is 8. 47 Lakh Kgs, which works out to be 410 kgs per day per DCS. The milk procurement has increased by 2. 15 % when compared to the last year. Bamul is offering the most remunerative milk procurement price to member producers. The operational efficiency is reflected on procurement prices paid to the member producers. The average milk procurement price paid during the year was Rs. 19. 81 for every Kg of Milk supplied to the Union. Which is 80% of total cost of production. Milk collected at DCS will be transported to Chilling Centers, through 92 Milk Procurement Can Routes, by traveling 15,497 KM’s every day. 21 Bulk Milk Cooler (BMC) Routes are also in operation, which collects milk from 121 BMC centers of 373 DCS directly transported to Bangalore Dairy through insulated tankers. LIQUID MILK MARKETING. The Bangalore Milk Union is marketing milk and milk products in the brand name of â€Å"Nandini† through 1190 retailers, 38 Franchisee Outlets, 25 Milk Parlors, 224 distribution routes. The key success factor of Bamul in becoming a market leader is the narrow price spread maintained between purchase & sales, marketing higher volumes of milk. The volume of sales plays a critical role in determining costs. Hence, the market strategy of Bangalore Milk Union is to regard selling of market milk as its core marketing activity and to concentrate its efforts in this direction to increase the volume of milk sales. The impressive growth in the sale of milk by Bamul over the years is due to the persistent efforts to maintain timely supply, maintaining quality and attending to the complaints of consumers and agents with prompt follow-up action. Bamul is also organising Consumer Awareness Programme as a part of Market Development to create awareness of â€Å"Nandini† Milk through personal contacts, Door to Door campaigns, Organisational Meetings, School Children Mega Dairy Plant visit etc. , are conducting regularly. INFRASTRUCTURE DEVELOPMENT: The strategy of Bangalore Milk Union is â€Å"Procure More, Sell More & Serve More† and reaping the benefits of economies of scale. In order to realize this strategy, the Union has implemented the following projects so that more and more milk can be procured and processed. This will help us to serve our producer members by passing on the maximum benefits, we are consciously adopting the growth-oriented strategy of helping our producers to grow by ourselves growing constantly. Mega Dairy with a capacity to process 6 lakh litres of milk per day expandable to 10 llpd has been built by investing Rs.38. 70 crores obtained as term loan from National Dairy Development Board. The Mega Dairy, has latest state-of-the-art technological facilities in dairy processing and the Union will have the ability to manufacture milk and milk products to world class standards. Although Bamul sets standards for its products for better serve to customers, it was not possible to keep the standards stability due to manual operations. In designing mega dairy, Bamul looked towards an automated system that would allow it to achieve consistent quality parameters for each product. Energy and manpower would also be more effectively optimised and controlled and all plant equipment would be integrated. NEW Projects: Bamul has planned to convert Hosakote Chilling Center into a 2. 0. LLPD Capacity Dairy with an investment of Rs. 2427. 00 Lakh and a New Product Block at Bangalore Dairy Premises with an investment of Rs. 2033. 00 Lakhs . Bamul has SEVEN Chilling Centers geographically located around Bangalore and 85 Bulk Milk Coolers at DCS Level. Milk Product Block within the campus to manufacture Butter, Ghee, Peda, Flavoured Milk, Spiced Butter Milk, Paneer, Set Curds etc., FINANCE: The Union had an approximate turnover of Rs. 698. 47 crores in the year 2010-11 as against Rs. 527. 76 Crores for the year 2009-10. TECHNICAL INPUT SERVICES: Bangalore Milk Union is providing various Technical Input & Extension Services to the milk producer members & their Dairy animals through ELEVEN Camp Offices situated in each Taluk i. e. , Anekal, Bangalore Head Office (Bangalore South), Yelahanka (Bangalore North), Channapattana, Devanahalli, Doddaballapura, Hosakote, Kanakapura, Solur (Magadi), Nelamangala & Ramanagara. From these camps the Technical Input services like Weekly Mobile Veterinary Service, Emergency Veterinary Service, Artificial Insemination Service, Periodical Vaccinations, Balanced Cattle Feed Sales, Mineral Mixture Sales, Fodder development and Fodder Seed Production, Clean Milk Production practices, Extension Services for Cattle Feeding, breeding, insurance and milk production etc. , will be carried over. ANIMAL HEALTH AND OTHER ACTIVITIES ANIMAL HEALTH The Union is taking special care to promote the health of the cattle of member milk producers. Veterinary facilities have been extended to all the DCS. Mobile veterinary routes, emergency veterinary routes, Health camps, vaccination against foot & mouth disease and thaileriosis diseases, etc. , are being regularly done. Regularly Deworming is also done for the cattle. There is also a backup of First Aid Services to needy DCS’s. Particulars| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| MVR Cases Treated| | | | 43761| 171613| Health Camp cases Treated| 128174| 149565| 166198| 118307| | Emergency Cases Treated| 63818| 70735| 70420| 74773| 88440| F& M Vaccination| 377654| 430431| 373107| 528259| 506479| Rakshavac| 13675| 13395| 18094| 26227| 22176|. ARTIFICIAL INSEMINATION Artificial Insemination (AI) has been the main functional tool in dictating this upsurge of development of Dairying in Bamul. Farmers have taken up cross-breeding from way back in 1962. The Union has surveyed and appropriately located AI centers based on cattle population. It is also popularized the idea of cluster AI centers and replace the Single AI centers in a phased manner. The use of progeny tested semen from â€Å"Nandini Sperm Station† is also giving a further boost to the breeding activities. Particulars| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| No. of Single AI Centers| 320| 248| 251| 259| 259| 242| No. of AI Done| 1,66,614| 1,27,320| 1,11,536| 1,12,740| 1,16,002| 113300| No. of Cluster AI Centers| 64| 89| 94| 96| 101| 111| No. of AI Done| 1,38,895| 1,69,950| 1,69,185| 1,92,207| 1,97,645| 227761| Total AI Done| 3,05,509| 2,97,270| 2,80,721| 3,04,947| 313647| 341061| To reduce infertility in cattle, a frontal attack has been continuously attempted by conducting Special Infertility Camps under the expert guidance and by the use of infertility connected drugs. During 1999-2000, a Vertical Silo of 10,000 liter capacity for storing Liquid Nitrogen has been installed under TMDD program in collaboration with National Dairy Development Board and Karnataka Milk Federation. In addition this facility is being used for supplying liquid nitrogen to neighboring Unions and also to Department of Animal Husbandry. This has helped in protecting the quality of semen straws, thereby considerably increasing the probability of conception during artificial insemination of cattle. CATTLE FEED & FODDER DEVELOPMNET. The Union is implementing several programs to increase milk production and also to reduce the cost of milk production in the milk shed area. Balanced cattle feed is being procured from the Cattle Feed Plants of KMF for distribution among member producers. Fodder seeds are distributed to member producers at subsidized rates. In addition to this, technical advice, Silage Demonstrations, Azzolla Demonstrations and Straw Treatment Demonstrations are also being conducted at DCS level. Chaff Cutters are supplied at subsidized rates. Cattle Feed Sales: Particulars| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| CF Sales (in MT’s)| 28515| 29813| 33359| 37691| 40529| 45233| A Seed Processing plant was commissioned at Rajankunte by investing Rs. 41 lakhs. The Union is catering to the Seed production needs of many Unions in Karnataka and also of Southern India. YASHASVINI HEALTH INSURANCE: Yashasvini Health Insurance Scheme was muted by Government of Karnataka during the year 2001-02. This scheme was implemented by Coperative department, Members of Co-operative Societies and their family members are the beneficiaries of this scheme. The annual premium is Rs. 120/- per beneficiary. All major hospitals are adopted for this scheme, all types of surgery will be covered under this health scheme. Bangalore Milk union has covered 1. 50 Lakh beneficiaries under this scheme by contributing Rs 30/- towards premium per beneficiary. CATTLE INSURANCE: Bangalore Milk Union is providing Insurance Coverage to the Dairy animals in collaboration with United India Insurance Ltd. , 40,238 animals are covered under this Insurance. The annual premium is 2. 22% of the value of the animal. 50% of the annual premium of Rs. 122. 99 Lakh was borne by bamul. IN THIS MILLENNIUM. We want to become not only the largest Union, but also become one amongst the best-run milk unions in the country. The Union is aware of the challenges of the new private entrants, who are mainly thriving on unfair trade practices. They procure milk at least cost, without bothering about the welfare of the producers and without extending any technical inputs for improving milk production. They market milk by resorting to unhealthy and unethical practices deceiving the unsuspecting consumers. The Union wants to counter this in a positive manner by trying to improve its efficiency of operation and market promotion. It wants to become well trenched in the market as market leader. It wants to follow the strategy of cost-competitiveness, which is hard to match by the competitors. PROGRESS AND ACHIEVEMENT OF THE UNION SINCE ITS INCEPTION 1. Establishment of the Union: * Bangalore Co-operative Milk Producers’ Societies Union Ltd. was established on 16th November 1976. * After the bifurcation of the above Union, into two separate union for Bangalore Districts (Urban and Rural) and Kolar District, Bangalore Urban and Rural District Co-operative Milk Producers’ Societies Union Ltd. (BAMUL) on 23rd March 1987. * Bangalore Dairy was took over by BAMUL on 1st September 1988. * Bangalore Mega Dairy started functioning on 17th December 2000 * MMPO-1992 Registration No 42/R. MMPO/93 * Bangalore Dairy ISO 22000-2005 & ISO 9001-2000 Certified by Standard Australia International (SAI) Global Ltd. , a reputed Australian based company during 2006. 2. Infrastructure at the time of inception & subsequent expansion – year-w.

Obedience, Disobedience, And Disobedience - 1687 Words

Obedience and Disobedience in People in Relation to â€Å"Holes† People choose how they react to authority based on several things. These include; how they were raised, how much respect they have for the authoritative power, and how that authority has treated someone. This is shown in the novel â€Å"Holes† by Louis Sachar because the main character, Stanley, is sent to a child correction camp and has to obey the upper authority Mr. Sir. He starts out being an obedient child and following all Mr. Sir’s rules but then as he begins to see the real reason he is told to dig holes in a barren desert he rebels against Mr. Sir. These acts of obedience and disobedience are then analyzed and explained by; â€Å"Milgram Experiment† by Saul McLead, â€Å"Opinions and†¦show more content†¦The book Holes challenges this thought because even though the children, at one point or another, have done something wrong that lead them to be there it does not mean the y were doing it for the wrong reasons or that they are bad people, they still have feelings and can learn to respect authority, if that authority respects them. When Zero starts to tell Stanley that he was the one that stole the shoes he says; â€Å"We always took what we needed, Zero said. When I was little, I didn t even know it was stealing. I don t remember when I found out. But we just took what we needed, never more† (Sachar 81). This quote shows how Zero was raised to disobey authority, but never knew it to be wrong, and under all that emptiness there is an actual kid who is smart and brave. So according to Brooks essay’s theory the leaders should be nice and civil human beings, but they are not. Brooks then goes on to state that â€Å"To have good leaders you have to have good followers† (594). This thought is tested in â€Å"Holes† because while Mr. Sir and the Warden are corrupt leaders at camp Green Lake they abuse their power and use fear to b end the children to their will, so have the children at one point or another. This goes to show that whatShow MoreRelatedObedience, Disobedience And College1060 Words   |  5 PagesAdrian Nathaniel Soriano Prof. Saleem English 101A September 16, 2015 Obedience or Disobedience in College For a lot of people, especially those who have recently graduated from high school, college is completely different from the 4 whole years of high school. For many, it is a new chapter of life. Everything is different, from the experience itself, the environment, how students are treated in class, even punishments for breaking the rules is different in a way. Perhaps the most obvious differenceRead MoreDisobedience Vs Obedience1700 Words   |  7 PagesIn society, obedience to authority is ingrained in humanity from an early age, causing some individuals to blindly obey orders without contemplating the credibility of the source. In psychoanalyst Erich Fromm’s article â€Å"Disobedience as a Psychological and Moral Problem,† he explains that throughout human history obedience has been associated with virtue and disobedience with sin (Fromm 127). Fromm suggests that our conscience is an internalized voice of authority (126). Fromm claims individuals needRead MoreCivil D isobedience Or Obedience?885 Words   |  4 PagesLaKyia Scott Professor Nelson English 1302 09 February 2015 Civil Disobedience or Obedience INTRODUCTION Civil disobedience is defined as the â€Å"refusal to obey civil laws in an effort to induce change in government policy or legislation, characterized by nonviolent means†; theories on this topic have been debated for centuries. (American Heritage Dictionary 3rd Edition pg161) Henry David Thoreau was well known for his refusal to participate in the political systems or activities of his era,Read MoreObedience and Disobedience in A Few Good Man1594 Words   |  7 Pagestwo senior officers in Cuba, Kaffee becomes suspicious about certain information given. In the end, Kaffee is triumphant over the case by proving Jessep’s guilt. Stanley Milgram, a Yale psychologist, introduces his opinion on obedience in his article, â€Å"The Perils of Obedience,† while discussing the background to his experiment. An experimenter ordered the unaware teacher to give the learner agonizing shocks, not knowing that the learner was not truly hooked up to the voltage. The experimenterà ¢â‚¬â„¢s goalRead MoreFrom Disobedience To Obedience:. Striving For Allah . Within1346 Words   |  6 PagesFrom Disobedience to Obedience: Striving for Allah Within the Sufi texts of Hallaj and Rabi’a there is an important, and continually controversial, inclusion of heretical ideas and statements. Yet as many Sufi thinkers have argued, and that I will argue as well, these heretical ideas and statements should not be taken at face value nor do they necessarily represent heretical beliefs. Instead the heretical ideas and statements of Hallaj, Bistami, and Rabi’a can otherwise be interpreted asRead MoreEssay on Obedience1004 Words   |  5 PagesErin Poulsen ACP W131 Mr. Scanlan 19 October, 2015 Comparative Critique Obedience and Disobedience has been a part of key moments in history. Many have studied forms of obedience to learn how it affects people and situations. For example, Stanley Milgram conducted a well-known experiment in which the subject, named the â€Å"teacher† must shock the â€Å"learner† every time he doesn’t remember a word pair from a memory test. The focus of this study is on the teacher, and whether they will administerRead MoreErich Fromm s Disobedience As A Psychological And Moral Problem891 Words   |  4 PagesErich Fromm wrote Disobedience as a Psychological and Moral Problem, in 1963, an essay detailing balance between obedience and disobedience. Fromm cited that authority figures insisted obedience as a virtue and disobedience as a vice. He argued that disobedience began human history itself and necessary to continue it. Fromm first discussed a Biblical example: the story of Adam and Eve. Humans were in harmony with nature, yet still in their infancy. Prophets argued it is through man’s â€Å"sin† canRead Moreâ€Å"Disobedience as a Psychological and Moral Problem† Disobedience as a Phycological Moral Problem by Erich Fromm796 Words   |  4 PagesDISOBEDIENCE AS A PSYCHOLOGICAL AND MORAL PROBLEM 1 â€Å"Disobedience as a Psychological and Moral Problem† Erich Fromm Summaries Name Class Professor Date DISOBEDIENCE AS A PSYCHOLOGICAL AND MORAL PROBLEM 2 â€Å"Disobedience as a Psychological and Moral Problem† Erich Fromm Erich Fromm’s essay â€Å"Disobedience as a Psychological and Moral Problem† suggests that humankind’sRead MoreA Critique Of Erich Fromm774 Words   |  4 PagesErich Fromm â€Å"Disobedience as a Psychological and Moral Problem† Erich Fromm is â€Å"one of the twentieth century’s distinguished writers and thinkers† and has many interests in psychology, philosophy, history and sociology. He closely studied the works of Sigmund Freud and Karl Marx and has published on both of the philosophers. In his article â€Å"Disobedience as a Psychological and Moral Problem†, Erich Fromm, successfully discusses his views on the debated fact of obedience vs disobedience in human evolutionRead MoreDisobedience as a Psychological and Moral Problem780 Words   |  4 PagesDISOBEDIENCE AS A PSYCHOLOGICAL AND MORAL PROBLEM 2 â€Å"Disobedience as a Psychological and Moral Problem† Erich Fromm Erich Fromm’s essay â€Å"Disobedience as a Psychological and Moral Problem† suggests that humankind’s evolution has, and continues to rely on man’s capability to exercise disobedience. While discussing the positions of disobedience being considered a vice, and obedience being a virtue, Fromm reflects upon the history of Adam and Eve believing

Mental Illness And Its Effects On Your Mood, Thinking, And...

Mental Illness Mental illness refers to many disorders that affect your mood, thinking, and behaviour. There are many different types of mental illnesses with different severities such as depression, anxiety disorders, schizophrenia, eating disorders, and addictive behaviour. Having a mental illness is so common in Canada, 1 in 5 people encounter some degree of it. Many of your friends and family may be suffering from some form of mental illness without you knowing it. This can be because it is at a very early and week stage, they are on their medication, or they are doing a good job at hiding it from you. People often hide their illness to prevent being judged and treated differently from their loved ones. This can be a problem as their illness could worsen and cause long term irreversible damages. Some of our society doesn’t respect people with mental illnesses as before, people with this illness were called crazy and they were told they had a disease. This may be a reason people still don ’t feel comfortable telling people close to them. Our school also has facilities for people suffering from this illness in the special needs room. For the students who need help learning and are going through problems due to their mental illness, there are trained personnel to help you out and get you through what you are going through. I remember my experience with a young boy suffering from a mental illness who lives on my street vividly because it was shocking to me. We were gettingShow MoreRelatedThe Possible Relationship Between Bipolar Disorder And Violence969 Words   |  4 Pagesviolence. Bipolar disorder is a severe and a mental illness. A mental illness refers to a wide range of mental health conditions — disorders that affect your mood, thinking and behavior. Examples of mental illness include depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviors (Staff, 2015). If this illness is not attended to, it can create a high risk of criminal acts. Bipolar disorder otherwise known as, manic-depression illness of the brain can form two different typesRead MoreIs Schizophrenia A Mental Disorder? Essay1502 Words   |  7 PagesSchizophrenia is a mental disorder that affects many elements of the body and mind. This mental illness causes people to lose touch with reality Schizophrenia (2016). People with this illness suffer from hallucinations, paranoia, hearing voices, fear and persecutory delusion, which affects a person’s ability to think, feels, and behaves clearly. Most people with thinks illness are usually between the ages 16 and 30. Researchers have not found an exact cause of this disease but rather it is geneticallyRead MoreSymptoms And Treatment Of Depression1015 Words   |  5 PagesMental Illness People with mental illnesses, also known as mental disorders, struggle to cope with everyday life due to their altered moods, thinking or behavior. Fortunately, treatment for mental illness or mental disorders can lead to recovery; and although treatment may include medication, it ideally also includes psychosocial therapies and support. The mental illness I will focus on is a mood disorder called depression, or major depressive disorder. Depression is the most common mood disorderRead MoreModern Medicine, Traditional Medicine And Complementary And / Or Alternative Medicine1517 Words   |  7 Pages`Mental health has three types of treatments. Western Scientific Medicine, Traditional Medicine and Complementary and/or Alternative Medicine. Western Scientific Medicine Definition: A system in which medical doctors and other healthcare professionals (such as nurses, pharmacists, and therapists) treat symptoms and diseases using drugs, radiation, or surgery. Also allopathic medicine, biomedicine, conventional medicine, mainstream medicine, and orthodox medicine. Traditional Medicine Definition:Read More Mental Healing: Does Positive Thinking Act Upon Brain Neurons to Improve Health?1390 Words   |  6 PagesMental Healing: Does Positive Thinking Act Upon Brain Neurons to Improve Health? Almost all of us have heard of a scenario such as this one: A woman battling cancer has lost almost all hope of recovery. She has not been able to turn to her family for support for fear of their reactions to her illness. One morning she finally breaks down and tells her husband about the cancer. Instead of being devastated and turning his back on his wife, the husband supports the wife, every step of the way, andRead MoreMental Illness Is A Condition That Affects People s Behaviors, Moods, And Thinking1122 Words   |  5 PagesMental illness is a condition that affects people’s behaviors, moods, and thinking. There are many types of mental illnesses like anxiety, depression, dementia, and schizophrenia. 60 million Americans have a mental illness. Mental illness affects one out of four adults and one out of five children. Most mental illnesses can be helped with therapy or medicine, unfortunalty most cannot be cured. Most people with a mental illness do not seek treatment and live with this illness everyday of their livesRead MoreWhat Does It Mean For The Health Of A Nation? Essay1648 Words   |  7 Pagessocioeconomic areas, experience increased health risk factors compared with other Australians. Mental Illness in Australia Some facts and statistics surrounding Mental Health/Mental Illness in Australia: †¢ One out of every five Australians [about 20%] will experience some form of mental illness each year. Three out of every ten [about 30%] will be seriously affected. †¢ Depression and anxiety are the most prevalent mental disorders experienced by Australians. Depression alone is predicted to be one of theRead MoreCase Study of Wage and Salary Administration1285 Words   |  6 PagesDefined Medical Student’s Syndrome Abnormality Normality Classification Psychopathology Defined Means sickness of the mind. There are many synonyms: Emotional Disorder Craziness Lunacy Mental Illness Mental Deviation Nervous Disease Mental Abnormality Psychiatric Illness Psychopathology Etc. Medical Student’s Syndrome Medical student’s studying the heart became sensitive to the sounds of their own hearts. We are studying the mind. Lets not get carried away analyzingRead MoreBenefits And Side Effects Of His Current Medication1032 Words   |  5 Pages1. What symptoms might Stan express given that he is Bi-polar and what are the benefits/side effects of his current medication? Per Stan explanation, he experienced the following symptoms and emotions from his bipolar diagnosis; anxiety, feeling alone, scared, isolated, and hopeless, feeling great about himself and then getting depressed. Stan also have a drinking problem that may contribute to mood changes. General phobias of certain peoples, social events and places. Stan grew up in a dysfunctionRead MoreHow Schizophrenia Affects The Lifespan1595 Words   |  7 Pages 3 How Schizophrenia affects the Lifespan Schizophrenia is a mental illness that inhibits a person’s ability to think clearly, manage their emotions, make their own decisions, and associate with others. It is a complicated, long term illness that affects one percent of Americans. Even though Schizophrenia can occur at any age, it is more common for men in their early twenties and early twenties to late

`` America The Beautiful, But Who Are You Beautiful For

â€Å"America the Beautiful, but who are you beautiful for?† echoes across the room, a student attending public school in South Bronx shared this two-line poem with her class as part of an assignment that her English teacher assigned. The objective: a letter to be shared with Dr. Martin Luther King Jr. This story along with many others is found within the pages of Savage Inequalities. Jonathan Kozol is best known for his social activism in the education realm and providing a voice for the voiceless. Kozol spent much of his life as an educator, now in his 80s; Kozol continues to provide awareness to Americans through his timeless writings. One, in particular, Savage Inequalities: Children in America’s Schools. In his exploration, Kozol†¦show more content†¦He references that â€Å"separate but equal† has lost meaning, and that students in inner-city communities see first hand their equalities do in part to the socio-economic makeup of the world around them. Kozol argues that during the Reagan era of economics, poor and often-black students are the ones fighting for social policies that for many decades have been denied to them. Kozol begins with the examination of life in East St. Louis. All throughout this portion, he draws back on the notion that the schools in which he visited were depressing in nature, examples of this include; barbed wire fences leading up to the school, steel covered windows, and drug-free police patrol greet students every morning (Kozol, 1991). The concept of school zones are referred to as death zones in the neighbors surrounding East St. Louis, some research indicates that as much as one-third of the population lives on $7,500 a year. The racial makeup is 98% black, the community in East St. Louis has no means of garbage disposal and live in one of the heaviest polluted areas. Kozol interviewed students in the school district and asked them when school began, four students responded with answers that varied so significantly, no one was able to figure out the time for which school was actually supposed to begin at. In the communities of East St. Louis, four of every five births are had to single mothers. He mentions that the nicest buildings he saw while visiting wereShow MoreRelatedBeauty of America1304 Words   |  5 PagesThe Beauty of America Do you think there is such thing as real beauty or is it just an idea created by society? We believe that beauty is one way and that if you do not follow or fit the criteria, then you are not beautiful because you don’t meet the standards. Media gives us their view of what beauty is and how to define it. The media influences what beauty is but then the media’s view of beauty is not the only one. What we seem to think beauty is, is something that we want to have or want to beRead MoreWhat Makes A Person Beautiful?1714 Words   |  7 Pageswhat a person looks like than what they actually do for society. What makes someone beautiful is what they have on the inside and who they are. Qualities that beautiful people have are: kindness, honesty, respect, confidence, generosity, positivity, and willingness to help others when they are in need. Society diminishes this ideal by telling people what is and what is not beautiful. What should make a person beautiful is how they tre at people, their poise, and how they give back to the community. Read MoreSocietal Standards Of Female Beauty1282 Words   |  6 Pagesadvertisements there wouldn t be an exact focus on beauty standards.. People would have the freedom to choose what they like and what they consider beautiful instead of following the crowd. â€Å"Sociocultural standards of female beauty are in every aspect of popular media. Mass media s use of unrealistic models sends the message that in order for a woman to be beautiful, she must be unhealthy. Women are negatively affected by the constant exposure to unrealistic media ideas of beauty†(Serdar 1). Because womenRead MoreAnalysis Of America The Beautiful By Ray Charles791 Words   |  4 PagesThis obvious song choice, one that was considered for the national anthem, was not selected for its plain spoken lines, but for the singer. America the Beautiful, sung by Ray Charles, is more than transparent lyrics; It is about a story and soulfulness. Wr itten in 1893 by Wellesley college professor, Katharine Lee Bates,America The Beautiful was conceived as a poem. Ray Charles’ rendition of the poem was turned into a unique and historic song, one of his most memorable hits. Since the creation ofRead MoreFemale Beauty Pageants Essay example1034 Words   |  5 Pagesgirls dream to become Miss U.S.A or Miss World. It seems to give the idea that you have to be beautiful and be up to the judges expectations of how a beauty queen should act and looks like.   They have a negative effect on the people in today’s society especially the younger female population. The females can develop insecurity problems and low confidence due to the fact they did not win a competition and not feel â€Å"beautiful† as the title of a â€Å"Beauty† Pageant. Children female beauty pageants suchRead MoreFootball Commercials1011 Words   |  5 Pagesmuch controversy. Coca Cola took a unique take on the classic â€Å"America the Beautiful† song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America. The ad opens with â€Å"America the Beautiful† being sung in English while every few seconds after that the song changes to a different language. It depicts children, teenagers, and adults of all cultures enjoying the adventures and combined principles of America, while essentially being brought together by Coca Cola. â€Å"TheRead MoreBeauty Industry Has A Big Impact On Females And Males1416 Words   |  6 Pagesmultitude of factors. From the color of a person s skin, to their eyes, to even their heart. There are beauty standards, but there are diversities between what s the â€Å"official† standard and what individuals think is beautiful. Everyone see things in a different light and America s beauty standards are no different. The beauty industry has a big impact on females and males. American’s perception of beauty is altered in many different ways based on the culture, skin color, and influences. The beautyRead MoreThe Super Bowl1222 Words   |  5 Page s2014 the record of the most watched TV program in United States history was broken by Super Bowl XLVIII with 112.2 million viewers (MarketingCharts). The Super Bowl is the championship game of the National Football League. Football is considered Americas favorite past time from throwing the pig skin after thanksgiving dinner to watching the NFL. The Super Bowl has also become popular for its half time advertisement run, with some people only watching during the half time advertisement run. Like manyRead MoreEssay on Media Studies Dove1656 Words   |  7 Pages1950s which was the Dove cleansing bar. There products continued to grow, Dove provides a wide range of cleaning and personal care products and hair care products. Dove believes that all women over the world young and old should be beautiful, also for women to feel beautiful every day and to take good care of themselves. One of Dove statements is that women are † Honest and open-minded, beauty comes in every shape, size, colour and age† Dove Pro-Age Campaign The Dove Pro-age campaign was releasedRead MoreCoca Cola s Influence On The Global Community1221 Words   |  5 Pagesother cultures and has immersed itself into the international to become a household word. This ads analysis will include the history, five senses, United States message, and the world’s message. Coca-Cola’s brief history started with John S. Pemberton who created Coca-Cola and served it at the local pharmacy. Jacob’s Pharmacy sold around nine drinks a day for the entire first year. Coca-Cola was named by Frank Robinson the accountant of the company. He believed that the two C’s would someday become a

Paul C©zanne and His Influence on Cubism Free Essays

Cubism can be, and has been, defined as the world’s first style of abstract art. From it’s lack of landscapes and foreshortening to the multitude of geometric forms, Cubist art can be quiet hard to analyze. An abundance of geometric shapes and monochromatic colors can blur the object â€Å"in focus†, and it’s lack of three- dimensionality Just exacerbates the analysis process. We will write a custom essay sample on Paul C? ©zanne and His Influence on Cubism or any similar topic only for you Order Now But art wasn’t always like this. Artists from the same and surrounding regions a few years prior were not creating art as abstract as the Cubists. In fact, the preceding artwork was neither abstract nor ambiguous in the slightest, so why the change? Cubist art deviated almost completely from the prior art forms, and at the forefront of this new form of art was a new way of thinking sparked by scientific findings by Albert Einstein and a Neo-limitations artist by the name of Paul CZane. CZane was born in Xix-en-Provence, France in 1839 into a wealthy family, which helped him succeed in the vicious world of art. Like most artists of his time, CZane attended college to study art, but was simultaneously enrolled at the University of Xix o study law under the command of his father. Following his dual enrollment, he enrolled in the Cadmime Issue to study paintings of artists. In the years to come, CZane experienced self-doubt, going between working at his father’s banking firm and submerging himself into the critical world of art returning to Xix and going away to Paris respectively – before finally moving to Pontoons to study with Pissarro, a well- known artist. It was then that CZane realized that he was not to be accepted by the rest. 1874: the first exhibition of La Sociot Anomie Coopretire des Artistes, Painters, Sculptures, et Gravers – a group of rejected artists who soon after deemed themselves the Impressionists. CZane entered but was rejected from all of the other exhibitions except for the third. He was part of a new wave of artists who called themselves the Neo-e lementariness. L The first Neo-limitations artists were George Serrate and Paul Signal. Developed in the late 19th Century after the disbandment of Impressionist group La Sociot, Impressionists deviated from the unfinished style of the Impressionists and focused on the science of color. Their predecessors had a Ochs on color but more to convey reality through the eyes of the artist himself, objectively. Many put emphasis on the fleeting moment of time – some artists, such as Monet, used hasty dashed strokes of color on their canvas to depict such advances of time – while others focused on the perspectives of an object during different times of day – different lighting. Yet, they all had more to do with the depiction of a state of mind during an event; thus, each artist had their own personal style. The Neo- Impressionists, however, took a more scientific approach to art. They had a main Ochs on color much like the Impressionists, but, much like the Impressionists, had their own unique style. Georges Serrate was the closest of the Multimillionaires to Monet stylistically, nevertheless he differed greatly. Serrate coined his style of painting pointillism, meticulous plotting of paint in the form of monochromatic dots of equal size. 2 Scientific experiment and theory was used in Neo-limitations art, using optical principles of light and color to convey an ultimate reality. Scientifically, color occurs in the Networks Television. â€Å"Paul CZane. † Bio. Com. Http://www. Biography. Com/people/ (accessed). Philip E. Bishop and Margaret J. Man’s. â€Å"The Industrial Age. † In Adventures in the Human Spirit it. 7th De. Boston: Pearson, 2014. Missiles region† of the electromagnetic spectrum, that is roughly from Mann to Mann in wavelength. Different shades of color were achieved by adding dots of pure color but of different wavelengths. The retina of the human eye is designed to average the wavelengths into one color, thus deciphering as a result, the divisions between objects as well: form was created through dots of color as opposed to lines. 3 Paul CZane took this technique of object simplification a little bit further. CZane never aligned well with the other Impressionist painters, so much so that he removed himself from the Impressionists in 1877 (after the third Sociot exhibition) and worked in isolation. It wasn’t until almost twenty years later that CZane would publicly present his works of art. His differences with the Impressionist artists classified him as a Neo-limitations, but his style was much more radical than that of the other Neo-limitations artists. The depiction of modern life became popular during this time period and Neo-elementariness and Impressionists alike were creating work to convey such modernity. CZane, on the other hand, wanted to emphasize the difference between a painting and reality. L Techniques from the renaissance have been made commonplace thereafter. Foreshortening, the art of making an object smaller or larger to convey distance, for instance, was a major technique used by artists to create the illusion of distance, or the third dimension [z- axis], on a two-dimensional piece of canvas. Paul CZane felt that the use of illusionist took away from the media on which the artists paint. He abandoned the idea of perspective drawing and emphasized the flat, two-dimensional nature 0 accessed). 3 The Editors of UnicycleГdid Britannica. â€Å"Neo-lonesomeness (painting). † Encyclopedia Britannica Online. Http://www. Britannica. Com/Upchucked/topic/408661 [Neo-lonesomeness (accessed). Of canvas. Instead, subtle use of aerial perspective – usage of warm and cool colors of nature to convey the advancement and recession of objects in a painting – was common in Ccane’s work; to CZane, the composition of color was the most important aspect of art. But despite this belief in color, he studied something else on which the Cubists in the years to come would base all art: the study of the armament structures of natural forms, namely the cylinder, sphere, and cone. Many times over and over, and perhaps one too many, CZane painted Mont Conservatoire after retreating home from the grueling Parisian art scene at the time. The small land mass Just outside of his small hometown of Xix, France painted between 1902 and 1904 is depicted as â€Å"[a] solid arrangement of masses and planes. What CZane had done was simplified objects, Mont Saints-Victor and the village/ town at its base, down to planes or shapes, otherwise known as reductionism. 2 He was very much into reductionism, and though he said that the composition of color as the most important, it seems as if reductionism was Just as important to him. Countless paintings by CZane during the first years of the twentieth displayed his style of reducing object to their â€Å"natural form. † La Sociot disbanded years after plethora of exhibitions due to ever-growing differences in artistic outlook and, thus, style. After incessant urging by Pissarro, Monet, and Renoir – former members of La Sociot – CZane emerged from his nearly two full decades of self-quarantine and displayed many of his works. His work became increasingly popular among the public. The annual Salon des Mindpendants exhibition in Paris exhibited his work in 1899, 1901, and 1902, but the great man of Xix had an 0 2 Philip E. Bishop and Margaret J. Man’s. â€Å"The Industrial Age. † In Adventures in the Human Spirit it. 7th De. Boston: Pearson, 2014. 4 â€Å"PAUL CГ?ZANE – THE CHATEAU AT MГ?DAN. † Paul CZane. Http www. Retaliatory. O m/art_appreciation/landscapes/Paul_Cezanne. HTML (accessed). Entire room dedicated to his work and his work alone in the exhibition of Salon autonomy in 1904. After Ccane’s death on 22 October, 1906 due to illness, a large retrospective exhibition was held at the Salon autonomy in 1907. It was at this retrospective exhibition where the young P ablo Picasso, co-founder of the next era of modern art, became enthralled by Ccane’s work. It was the very shape that was most popular among works by CZane, the square, that became the derivation of the word describing the new modern art: Cubism†. At the start of the 20th Century, artists were dealing with a dilemma: how to properly depict a world changing at the speed of light. Formerly, artists were dealing with how to depict modern life Just as the Cubists were, but the change in depiction from that of Impressionists to Neo- Impressionists is going from life as people saw it (casual events) to the depiction of more personal moments with a radical change in color to convey emotion and mood. 5 However, the change from Neo-limitations art to Cubist art was much less conservative. In 1905, Albert Einstein and few other colleagues founded the theory of relativity in which Einstein stated that the laws of physics are the same everywhere and the speed of light is a constant. With this, Einstein concluded that no observer’s experience of time is the same. 2 Man of this era was experiencing time more whimsically: technology is booming, the car industry is starting to take off, and more intercultural interactions were taking place. With each culture having their own idiosyncratic perspectives and thus the distortion of the truth. 6 So artists of this 0 5 Billionaire, Gallinule, and Peter Read. â€Å"Georges Braque’s. In The Cubist Painters. Berkeley, Cilia. :university of California Press, 2004. 6 â€Å"Cubism: A New Vision. † www. Mad. Due. Http://www. Mad. Due/Wolfs/Academic/ Arteries/ art_philosophy/Humanities/Cubism/cubism forefronthtHTMLaccessed). tiTimeelt that they needed to depict life in their art as it was seen during their time: yshy stericsskeptical, uncertain, confusing, analytical, relative, subjective. Everything is relative and subjective and so were the creations of the artists themselves. A couple of years later two young artists by the name Pablo Picasso and Georges BrBraque’sncountered this problem head-on. They felt that they had to depict life as such, but how were they to do that? Well, in 1907 at the Salon d’autonomyit was because of Czacane’sketch titled â€Å"The Bathers† that young Picasso became infatuated by his work. The treatment of the nude form in The Bathers influenced the nude form in PiPicassoeLesseDemolishes’Davidsonreatly. He flattened the form much like CzaZaneid and deconstructed the forms into a few planes, geometric shapes, and angles. Picasso in LeLesseDemolishesuch like CzaZanen The Bathers gave up tired traditions of modeling and foreshortening and embraced the flat surface of the canvas before him. BrBraque’spon seeing LeLesseDemolishesell into a state of shock. He disliked the techniques (or lack of techniques in BrBraque’seyes at the time) used by Picasso, but after many months looking back on the work, BrBraque’smbraced PiPicassotyle and created a work of art similar to that of Picasso he titled â€Å"The Nude†. The two worked so closely together that it is said that their art was sometimes indistinguishable much like the art itself. This was the start of a beautiful partnership between him and Georges BrBraque’snd the start of Cubism. What people see Cubism as is the era of analytical cubism – analytical in that the art was supposed to be seen through â€Å"intellect†, not by the eye. The work by BrBraque’she called The HuHumanistst. 7t7thdDeBoston: Pearson, 2014. Portuguese, is essentially what Cubist art looked like for most of the period. It is a 46 1/4†³ x 32 1/4†³, oil-based painting on canvas painted in 1911. In a simple glimpse of the work, one can identify multiple natural-brown geometric shapes and planes overlapping one another. The outlining of the planes and shapes are painted in seemingly quick brushstrokes, thus, making it sketch-like in appearance. The planes make it seem that if touched, the painting would cut due to its Jagged and rigid look, and, today, it can be viewed in the KuCountersunkn Basel. 2 This work of art is not easily discernible, even for scholars. Here BrBraque’sery vaguely and subtly aligns the lines outlining multiple overlapping planes to create an underlying triangle to guide he viewers â€Å"intellect† down the triangle to its base. It is at the peak of the triangle where BrBraque’sas places a seemingly triangular beam (perhaps a beam of light since the seem is lightly colored brown) shining down from the top right of the canvas on the peak of the main triangle. And at the beam’s origin lies the letters â€Å"BAL† and the number â€Å"10,40†. â€Å"BAL† is shortened Portuguese for â€Å"dance† and 10,40 through historical analysis was evidently a drink tab. 2 And between the numbers and letters is the outlining of the basic geometric forms of a wine glass which, altogether, signifies that the setting is most probably in a bar. That same triangular beam also takes the â€Å"intellect† back to the underlying main triangle using subtle linear perspective to what seems to be a face shown in profile, the leftward most face, and directly in front of the face, the rightward most face. If one were to take this â€Å"intellect† down to the base of the main underlying triangle, one can see that there are many most overlapping planes and the colors have gone from light brown, up top, to dark brown on the bottom. A diagonal line from the leftward side of the triangle Juts down the canvas toward the bottom right to encompass (more like enentanglementif that ere a word) a circle with crossing horizontal lines which looks 2 Human SpSpiritt. 7t7thdDeBoston: Pearson, 2014. o Oe a guitar played by a person to which the face above belongs – few horizontal lines coming from the right side of the canvas toward the â€Å"guitar† gives the â€Å"intellect† a sign that those lines may be the performer’s arms which are strumming the strings of the guitar. To emulate the fleeting affects of time, BrBraque’slaces multiple circles and horizontal lines around the aforementioned circle and lines. What can now be identified as a possible bar-room performer, is shown in multiple exposure – this is hat he/she is shown playing (giving the location of the guitar) from a plethora of angles/viewpoints. Artists of this time were well-versed in the sciences and mathematics. The belief that an artist should be knowledgeable of science and math dates back to the Renaissance. With knowledge of EiEinsteinheory of relativity and other findings, BrBraque’sortrayed this bar-room singer with a guitar in his of her most basic form in fleeting time through the usage of gegeometriclanes for form and the overlapping and repetitive patterns of planes and shapes to portray movement through time lelettingver so quickly in one glimpse. One glimpse of this work and you see an entire performance pass by before you could even discern what had taken place on that very piece of canvas. This is exactly what BrBraque’santed in fact. Through EiEinsteinnd his cocolleague’sindings, BrBraque’sonveyed his theory of relativity and space time through this work of art. 6 The value behind the object seems to be one of concern, concern for the time in which BrBraque’snd all of humanity in America and Europe due to the ever-changing and ever-increasing pace of life. Where is all of this going to take humanity? Where are all of us while this research and discovery is taking place? To BrBraque’snd other Cubists, we are right in the middle of it. Einstein defined space-time as a mesh in which the entirety of the universe in contained, not fluid in intervals of space-time, but warped and fluxed so that the change in time is variable – not 2 probable however, because Einstein is said to have said that God would never play dice with the creation of matter. 2 Time is so variable that BrBraque’sn one work of art, in one piece of space-time has portrayed this theory to hold true in that even a bar- oomomerformer is never stationary. His or her location is capricious and our perspective of the bar-room is Just as capricious as her location Just as life and our perspective of life is ever-changing with unprecedented speed due to the advancement of technology and scientific discovery. But where is CzaZanen all of this? Czacane’segacy remains in the work of the Cubists. His soul lies in the deconstruction of the form of the bar-room performer and his/her guitar. If one compares Czacane’saintings of Mont SaSaintsiVictorhe went from nearly painting he mountain exactly as he saw it to the mountain’s basic underlying form: geometric shapes and planes. Czacane’snfluence can also be pinpointed in the multiple perspectives of the performer that BrBraque’sives us. CzaZaneiked to abstract art and so did the Cubists evidently. Also Czacane’seviation from perspective drawing, for which he is famously known, caught the interest of Cubists. He felt that a painting is not reality – it should not imitate reality but rather create reality we see/know it; therefore, a painting should not suggest depth or a third dimension. The surface of annovass two dimensional and so is art work that is to be put on any given piece of canvas, around which CzaZaneased his art work. He flattened space and emphasized decomposition and deconstruction of objects to twdimensionaleometric. BrBraque’snd Cubists took this and created what defined modern life as being perceived through multiple facets, confusing, fleeting, and analytical. How to cite Paul C? ©zanne and His Influence on Cubism, Papers

Important scene to perform Essay Example For Students

Important scene to perform Essay The explorative strategies we used were physical theatre when I was being the door, and role play when Stephanie Orford took on the role of Mr Kipps. Physical theatre is when you tell the story through physical terms, and role play is when you take on somebody elses thoughts, feelings and emotions. Physical theatre helped me to understand my role and the play, for I saw how being things like a door could create tension by showing something is behind it. It also helped me understand how emotionally and physically scared Mr Kipps would have felt when he kept on hearing the banging. For the banging on the door, we decided to use a Red spot light, which started to flash on and off, to the rhythm of the banging on the door. We did this to represent Mr Kipps heartbeat, and to represent something evil and dangerous behind the door. The spotlight then went a dim white, to represent nothing, and to show the banging had stopped. This would calm the audience down, and make their tension go even higher when we started the banging again, for the white spot light would make them think there was nothing there. This scene was meant to represent the bedroom in Eel Marsh house, and how terrified Mr Kipps would have felt to be there on his own. In the next scene, we did exactly the same, and used the same explorative strategies, and everybody was in the same place, apart from this time it was Stephanie Charles who tried to open the door, and this time I did actually open, but slammed shut again. Once again we used the flashing , Red lighting to create tension and suspense in the audience. Sophie Moore still did the banging, and Stephanie Orford was not in this scene. We swapped the roles around, so everybody would have something to do, for we had too much people for that scene in the play. I do not think we should have done this though, because it would have made the audience confused. In this scene, we still thought it would be best that Sophie did the banging for me, so again we did not spoil the tension, for they would not know where it was coming from. At this point, Stephanie Charles, was walking along like Stephanie Orford very slowly and cautiously again, but this time she looked a lot more frightened than Stephanie Orford, for the banging had started again. This would have made the tension in the audience rise up even higher at a quicker pace, for they would not be expecting it, from the white spot light in the last scene that represented nothing. As she got closer to the door handle, we decided to make the banging louder and louder, to make the audience want to keep watching for they would wonder what was there, and at the same time to make them feel really frightened and shocked. This time we also decided to make Stephanie Charles reach for the door handle in an even more slower pace than Stephanie Orford did, for this would keep the audience watching and would make the tension build up higher for every second she reached for the door handle. Then to build the tension even higher, she turned the door handle even more slower, which would really keep them watching, and would make them emotionally scared and worried for Stephanie Charles. When Stephanie Charles actually did open the door, we decided to have nothing in there, to make the audience want to keep watching to see where this mysterious banging was coming from, and who was doing it. If we did have the woman in black in there, it would spoil the tension for the audience would know what to expect. By having nothing in there makes it a mystery. The explorative strategies we used was physical theatre and role play again. The role play helped me to understand how terrified Mr Kipps must of felt when he was inside the nursery room, and how it felt to have a presence with you. Physical theatre helped me to understand the fact that I was the one creating most of the tension in our performance, for in the play the banging was the rocking chair coming from behind the nursery door, and I was being the nursery room door. Once again we used a Red flashing light to represent Mr Kipps heartbeat and to go with the rythym of the banging. We thought it was important for the lighting to go with the rhythm of the banging, otherwise it would look a bit muddled up and confusing. When the door opened, I think we should have had a long, loud scream to represent the haunting of the woman in black and the death of Stella and her child on the pony and trap, for this would make the audience really scared and shocked. We could have also made the lighting a still orange, to show the creepiness and horror Mr Kipps would have felt. Red would have also been good to show these emotions, but the performance would have been more interesting with a range of colours. We decided to have the door slam shut to really make the audience startle, but would have been better if Sophie bung a bit louder, and I if emphasised it a lot better. For this, we decided to have all the lighting go completely out, to make the audience really scared, startled and worried, for they would not know what sort of presence was there with them. In 1968, a man called Franco Zefferelli produced a film of the Shakespeare classic EssayThe explorative strategies we used in this scene was still image and role play. We used still image when we were all bent over Stephanie Orphord, because we wanted to show the most important emotions of the woman in black and Mr Kipps, so the audience could understand the story and emotions of Mr Kipps. It also creates tension. The role play helped Stephanie Orford to understand emotions of Mr Kipps, and it helped us to understand why the woman in black was haunting him. It helped us to understand the woman in blacks life story and why it was so bad for her. We decided to use Orange lighting again for when we stood over Mr Kipps, for once again it created an eerie atmosphere and was good at displaying emotions. It was also good for making our white masks stand out and good for showing the kind of tension between the woman in black and Mr Kipps. Evaluation  In the actual performance of the Woman in Black, I could see lots of different drama elemants being used.  Explorative strategies used in the woman in Black stage play.  I noticed thought tracking for when Mr Kipps was reading out the letters at Eel Marsh house which he got out of a large basket. As he read the letters in his head, a recorded voice played out loud to represent the person who wrote them, who was Jennet Humfrye. The effect this element had on the audience was that it revealed Jennet Humfryes inner thoughts to them, and makes the audience feel more involved by the drama being deepened. The audience also understood the character of the woman in black, and what her past life was like, and why she ended up becoming mad. It also marked Eel Marsh house as a really important place to the woman in black, and why she returns to this place so often. The lighting for this scene was very dim, but not completely dark. Because the light was not completely dark, it was really good for showing Mr Kipps thoughts and emotions as he read the letters, and finally found out the background to the woman in black. The dim light also makes the audience feel relaxed and calm, but at the same time a little unsafe, because it makes the scene look creepy. This also relates to the creepiness of Eel Marsh House, and the amount of hauntings it recieves from the woman in black. It also relates to the fact that the nursery is one of the most important rooms in the play, and how it would have been in real life when the woman in black actually did die. The nursery room would have brought back alot of memories to the woman in black about her child, and how her son grew up there. The recorded voice also had a slight echoe to it, which marks this voice as an important voice which has a lost connection with the child, Nathaniel. It also gives the voice a spooky quality which creates an eery atmosphere in the audience. The tone of this voice sounded quite sharp, angry and lonely at the same time. These emotions are really suitable for Jennet Humfrye, for not being able to have a proper connection with her son would of made her feel isolated from the people she really cared about, but knows her son will never know that she is really his mother. The anger and sharpness of her voice would represent how angry she is at Mrs Drablow for taking her place as a mother, and for Mrs Drablow trying to bring Nathaniel up as her own. In my performance with Sarah Butters, Adelade Jones and Emily Broad, we used thought tracking at the end, when me and Adelade were pretending to be Mr Kipps and the actor. Sarah used thought tracking to represent the tension between me and Adelade, and the anxiety and terror I felt when we spoke of the woman in black. We used thought tracking, because we thought it was effective in relating to the connection between Mr Kipps and the woman in black, and how the woman in black effected Mr Kipps sons life. This scene also shows how Arthur Kipps cannot bear to bring up his child, for his death reminds him of who caused it. We also used physical theatre in this scene, for Emily and Sarah were pretending to be coat rails. We made this obvious by hanging scarves on their arms. This looked effective for it made interesting use of a normal household object. It also helped Emily to switch to the role of the woman in black really quickly again. Mr Kipps looks quite nervous talking about the woman in black, and walks away quickly, which relates to how the woman in black affected his family and left him alone.